Selected activations, brand moments, and cultural experiences across three decades.
TWO DECADES IN. THIRD IN MOTION.
BRANDS WE'VE MOVED WITH
Culture doesn't need to be explained.
It needs to be executed the right way.
For over two decades, we've built the rooms, the audiences, and the environments where culture actually moves.
Not from the outside. From inside the room.
THE DIFFERENCE
The Difference Is
the Room.
Most agencies study culture. We've spent decades inside it. We understand how people move, connect, and engage in real time, not just in theory. That's why the right people show up. That's why brands don't feel forced. And that's why the impact lasts beyond the moment.
We don't simulate culture. We execute inside it.
Capabilities
How We Move
Brands Into Culture
The capabilities brands come to us for. The access they stay for.
We place your brand inside the right rooms
Brand Activations
Live experiences that place your brand where connection and influence happen naturally.
We design how people experience your brand in real time
Experiential Strategy
Before anything is built, we define how your audience will feel, move, and engage.
We help brands move inside culture without getting it wrong
Cultural Consulting
Guidance rooted in over 20 years of experience. Not theory. Not approximation.
We connect brands to audiences they can't reach on their own
Multicultural Marketing
Real connection requires cultural fluency. We are the bridge brands can't build on their own.
We connect you to voices that actually move people
Influencer & Celebrity Integration
Relationships built over decades. Authentic partnerships that move audiences, not just reach them.
We turn moments into momentum
Content & Storytelling
The event ends. The story doesn't. We extend the impact across every platform.
SELECTED BRAND EXPERIENCE
Selected Brand
Experience
Representative examples of work led by Stephen Hendrix throughout his career, now brought together under Hendrix 3D's approach to experiential strategy, brand activation, and cultural engagement.
FORD
Product Launch Experience
Stephen Hendrix led the development and execution of a live consumer experience introducing a new Ford vehicle through hands-on interaction, experiential design, and intentional audience engagement. The activation transformed a traditional product launch into an opportunity for consumers to connect with the brand in a memorable and meaningful way.
EXPERIENCE STRATEGY
CONSUMER ENGAGEMENT
EVENT EXECUTION
HILTON
Destination & Venue Activation
Stephen Hendrix developed recurring experiential programming that transformed underutilized hospitality space into a destination through strategic programming, audience development, and experience design. The result was a hospitality environment that strengthened the property's position within the local market while creating a more engaging guest experience.
EXPERIENCE STRATEGY
VENUE PROGRAMMING
AUDIENCE DEVELOPMENT
TANQUERAY
Cultural Brand Activation
Under Stephen Hendrix's leadership, a blank canvas was transformed into an immersive brand experience where premium hospitality, curated design, and live entertainment came together to create authentic consumer engagement. Featuring a performance by Common, the activation positioned the Tanqueray brand within a culturally relevant environment designed to leave a lasting impression.
EXPERIENCE STRATEGY
ENVIRONMENT DESIGN
BRAND ACTIVATION
Leadership
The Team Behind
the Room.
Hendrix 3D is led by practitioners, not theorists. Every member of the leadership team has spent their career inside culture, not observing it from the outside.
Stephen L. Hendrix
Founder & Chief Strategy Officer
25 years designing and executing in-person experiences across consumer, SMB, and enterprise environments.
D'Andre Evans
Executive Creative Director
Leads creative vision and concept development across all brand activations and experiential productions.
Meagan Ward
Director of Production
Owns end-to-end execution of activations and live experiences from concept through delivery.
Tatiana Grant
Director of Cultural Strategy
Drives multicultural audience insight, cultural consulting, and brand integration strategy.
Jenni Hendrix
HEAD OF CLIENT PARTNERSHIPS
Manages enterprise brand relationships and oversees new business development and account growth.
Careers
Want to Join
the Room?
We're building a team of practitioners who understand culture from the inside. If you've spent your career in the room, not just studying it, we want to hear from you.
DETROIT, MI
FULL TIME
HYBRID
Hendrix 3D is seeking an Experiential Producer to join the team. This role sits at the intersection of strategy, logistics, and cultural execution, owning the end-to-end production of brand activations and live experiences. We're looking for someone who has been in the room, not just managed it from a spreadsheet.
What Makes a Great Candidate
-
3+ years of experience producing brand activations, experiential events, or live productions
-
Proven ability to manage production budgets of $100K and above
-
Deep understanding of multicultural audiences and cultural environments
-
Strong vendor relationships and negotiation experience
-
Ability to lead teams in fast-paced, high-stakes environments
-
Highly organized with the ability to manage multiple projects simultaneously
-
Agency or brand-side experience preferred
Responsibilities
-
Own full lifecycle production management from brief through post-event reconciliation
-
Develop and manage production documents including work back calendars, run-of-show, and floor plans
-
Manage vendor relationships, cost negotiation, and on-site execution
-
Partner with strategy and creative teams to align production with brand objectives
-
Hire and manage freelance production staff as needed per activation
Send resume and portfolio to careers@hendrix3d.com
Subject line: Experiential Producer-
DETROIT, MI / REMOTE
FULL TIME
FLEXIBLE
We're looking for a Cultural Strategist to help us translate cultural intelligence into brand strategy for enterprise clients. This role requires someone who moves fluidly between data, instinct, and lived experience, someone who doesn't just understand multicultural audiences but has been a part of them.
What Makes a Great Candidate
-
3+ years of experience in cultural strategy, brand strategy, or multicultural marketing
-
Deep fluency in Black culture, multicultural communities, and urban consumer behavior
-
Experience developing strategic frameworks and brand positioning for enterprise clients
-
Strong written communication and presentation skills
-
Agency or consulting background preferred
-
Understanding of the experiential and live event landscape
Responsibilities
-
Develop cultural strategy frameworks for brand activation and experiential campaigns
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Conduct audience research and cultural insight analysis to inform creative direction
-
Partner with clients to identify opportunities for authentic cultural connection
-
Present strategic recommendations to senior brand stakeholders
-
Contribute to new business development and capabilities presentations
Send resume and portfolio to careers@hendrix3d.com
Subject line: Experiential Producer-
DETROIT, MI / REMOTE
FULL TIME
FLEXIBLE
The Brand Activation Manager serves as the day-to-day lead on client brand activation programs, managing the intersection of strategy, production, and client relationship. This role requires someone who can hold the details and the big picture simultaneously, and who thrives in live, high-energy environments.
What Makes a Great Candidate
-
2+ years of experience in account management, brand activation, or experiential marketing
-
Strong client communication and relationship management skills
-
Ability to manage multiple programs and stakeholders at once
-
Experience in multicultural marketing or culturally-focused brand work
-
Comfortable with travel and on-site activation management
-
Highly organized with strong attention to detail
Responsibilities
-
Serve as day-to-day client contact on assigned brand activation programs
-
Coordinate across internal strategy, creative, and production teams
-
Manage timelines, deliverables, and client feedback loops
-
Attend and oversee on-site activations as brand representative
-
Prepare reporting on activation outcomes and audience metrics
Send resume and portfolio to careers@hendrix3d.com
Subject line: Experiential Producer-
New Business
Let's Build
Something Real.
We work with brands that are serious about cultural connection. Tell us about your brand and what you're trying to accomplish. We'll take it from there.
A NOTE ON FIT
We are selective about the brands we partner with. Not every inquiry results in an engagement. We work best with brands that understand the value of authentic cultural connection and are prepared to invest accordingly.